Weekly after whatever

Sorry for the delay. It has been a little rough this end for a while. The new weekly whatever though is here.

Brief :

5 objects
title: objects
15 words
no regulation on colour.

Will post a link to Simeons as soon as I get it.

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Ministry

Click on image to see the set of three on flickr

This was in response to a D&AD brief. It was a chance for me to act on what I had experimented on in the project before which was the Experimental Type Project. I felt that my work was a little to sterile up to this point, usually only using one or two typefaces. This was for me to shake myself up a little. In that sense I think that this project worked well but in other respects I think that it harks back to the nineties industrial posters instead the youth of today and advertising the DJ’s that are playing. I enjoyed playing with how the elements lined up and finding a range of typefaces that worked well with each other to create interest.

Section from dissertation

A section about how acceptance of original ideas.

If we look at relevance there maybe an answer to getting people to understand and accept original concepts. With a mixture of convention and familiarity to make people feel safe and more accepting to their new invention; a left column navigation on the results page, I think that the designers of bing managed to make an original concept  just seem natural. Of course this was the result of extensive testing to make sure that this would work, but for the result to be a success, isn’t it worth it? Does this also mean that being original doesn’t necessarily mean being different?

An original idea disguised as a convention, maybe this is the best way to get people to accept originality in design in a time where it seems too scary to try something new. The backing up with research certainly did the bing team good for a successful result, as they are now a lot more popular than the live search ever was. It is also intuitive enough to make me question why I am so loyal to a search engine. Researching to prove quantitatively that an original concept is the right move may be another lesson to learn here, as well as disguising an original idea between two conventions.

 

Check out:-http://channel9.msdn.com/events/MIX/MIX10/CL06

Section from dissertation

A section about how acceptance of original ideas.

If we look at relevance there maybe an answer to getting people to understand and accept original concepts. With a mixture of convention and familiarity to make people feel safe and more accepting to their new invention; a left column navigation on the results page, I think that the designers of bing managed to make an original concept  just seem natural. Of course this was the result of extensive testing to make sure that this would work, but for the result to be a success, isn’t it worth it? Does this also mean that being original doesn’t necessarily mean being different?

An original idea disguised as a convention, maybe this is the best way to get people to accept originality in design in a time where it seems too scary to try something new. The backing up with research certainly did the bing team good for a successful result, as they are now a lot more popular than the live search ever was. It is also intuitive enough to make me question why I am so loyal to a search engine. Researching to prove quantitatively that an original concept is the right move may be another lesson to learn here, as well as disguising an original idea between two conventions.

 

Check out:-http://channel9.msdn.com/events/MIX/MIX10/CL06

The Weekly Whatever

The second whatever. This was about contrast originally, but I wanted to focus on classical typography white letter specifically, so I dug out my Printing Design and Layout and found this passage. I used Baskervill as it is a classic font with good contrast between the thicks and the thins. Brief: Two point sizes, Two colours, a section that is inverted, the use of a seriffed font. Font- ITC Baskerville.

Simeon’s response: http://picacreative.wordpress.com/2012/03/05/the-weekly-whatever-pt-2/