This was in response to a D&AD brief. It was a chance for me to act on what I had experimented on in the project before which was the Experimental Type Project. I felt that my work was a little to sterile up to this point, usually only using one or two typefaces. This was for me to shake myself up a little. In that sense I think that this project worked well but in other respects I think that it harks back to the nineties industrial posters instead the youth of today and advertising the DJ’s that are playing. I enjoyed playing with how the elements lined up and finding a range of typefaces that worked well with each other to create interest.