This was in response to a D&AD brief. It was a chance for me to act on what I had experimented on in the project before which was the Experimental Type Project. I felt that my work was a little to sterile up to this point, usually only using one or two typefaces. This was for me to shake myself up a little. In that sense I think that this project worked well but in other respects I think that it harks back to the nineties industrial posters instead the youth of today and advertising the DJ’s that are playing. I enjoyed playing with how the elements lined up and finding a range of typefaces that worked well with each other to create interest.
Over 80 years old, and still looking like the future. After thinking about designing an alternative to Kabel, I got pulled into a competition to give back German words that the british have borrowed. I immediately found Futura in my font navigator; after all it is the most famous German typeface, isn’t it? After playing about with possible solutions I started to realise just how nice this typeface is to use. I decided that the poster that I was going to design should be a homage to the designer Renner for designing such a usable font.
A perfect description of Futura by Simon Loxley –
‘it carries a style and personality that to an extent defy close analysis. Such a geometric face should look cold and sterile, but it doesn’t.’
-from my old blog (2010) the poster actually won that design award!