Jazz in the Bar

Click on image to link to flickr set

About halfway through 2011 I started to produce the advertising material for Jazz in the Bar Brecon. I first established their identity based around the blue note records. I chose Futura because I think it has better form than some of the deco fonts, making it more readable and suitable for this purpose, yet because of its geometric nature it still holds onto a certain deco feel.




Click image to link to flickr set

This project was to create packaging for a new range of perfume that will help Primark raise its profile to high street fashion. For this project I created a font as part of the branding.