Competition brief and old post 2010

Click on image to link to flickr “random posters” set

Over 80 years old, and still looking like the future. After thinking about designing an alternative to Kabel, I got pulled into a competition to give back German words that the british have borrowed. I immediately found Futura in my font navigator; after all it is the most famous German typeface, isn’t it? After playing about with possible solutions I started to realise just how nice this typeface is to use. I decided that the poster that I was going to design should be a homage to the designer Renner for designing such a usable font.

A perfect description of Futura by Simon Loxley –

‘it carries a style and personality that to an extent defy close analysis. Such a geometric face should look cold and sterile, but it doesn’t.’

-from my old blog (2010) the poster actually won that design award!