Over 80 years old, and still looking like the future. After thinking about designing an alternative to Kabel, I got pulled into a competition to give back German words that the british have borrowed. I immediately found Futura in my font navigator; after all it is the most famous German typeface, isn’t it? After playing about with possible solutions I started to realise just how nice this typeface is to use. I decided that the poster that I was going to design should be a homage to the designer Renner for designing such a usable font.
A perfect description of Futura by Simon Loxley –
‘it carries a style and personality that to an extent defy close analysis. Such a geometric face should look cold and sterile, but it doesn’t.’
-from my old blog (2010) the poster actually won that design award!