The second whatever. This was about contrast originally, but I wanted to focus on classical typography white letter specifically, so I dug out my Printing Design and Layout and found this passage. I used Baskervill as it is a classic font with good contrast between the thicks and the thins. Brief: Two point sizes, Two colours, a section that is inverted, the use of a seriffed font. Font- ITC Baskerville.
Simeon’s response: http://picacreative.wordpress.com/2012/03/05/the-weekly-whatever-pt-2/